Consumer Fairy Tales of the Perfect Christmas: Villains and Other Dramatis Personae

Tina M. Lowrey, Cele C. Otnes

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish (US)
Title of host publicationContemporary Consumption Rituals
Subtitle of host publicationA Research Anthology
EditorsCele C Otnes, Tina M Lowrey
PublisherLawrence Erlbaum Associates
Pages99-122
Number of pages24
ISBN (Print)1410610721, 9781410610720
DOIs
StatePublished - Sep 30 2003

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)

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