Consumer fairy tales of the perfect christmas: Villains and other Dramatis Personae

Tina M. Lowrey, Cele C. Otnes

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish (US)
Title of host publicationContemporary Consumption Rituals
Subtitle of host publicationA Research Anthology
PublisherLawrence Erlbaum Associates
Pages99-122
Number of pages24
ISBN (Print)1410610721, 9781410610720
DOIs
StatePublished - Sep 30 2003

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)

Cite this

Lowrey, T. M., & Otnes, C. C. (2003). Consumer fairy tales of the perfect christmas: Villains and other Dramatis Personae. In Contemporary Consumption Rituals: A Research Anthology (pp. 99-122). Lawrence Erlbaum Associates. https://doi.org/10.4324/9781410610720