Consumer Fairy Tales of the Perfect Christmas: Villains and Other Dramatis Personae

Tina M. Lowrey, Cele C. Otnes

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish (US)
Title of host publicationContemporary Consumption Rituals
Subtitle of host publicationA Research Anthology
EditorsCele C Otnes, Tina M Lowrey
PublisherLawrence Erlbaum Associates
Number of pages24
ISBN (Print)1410610721, 9781410610720
StatePublished - Sep 30 2003

ASJC Scopus subject areas

  • General Economics, Econometrics and Finance
  • General Business, Management and Accounting

Cite this