Consumer Behavior

Sharon Shavitt, Michaela Wänke

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish (US)
Title of host publicationBlackwell Handbook of Social Psychology
Subtitle of host publicationIntraindividual Processes
PublisherWiley-Blackwell
Pages569-590
Number of pages22
ISBN (Electronic)9780470998519
ISBN (Print)9780631210337
DOIs
StatePublished - Dec 10 2007
Externally publishedYes

Keywords

  • Consumer behavior
  • Consumer information processing (cip)
  • Consumer research
  • Encoding
  • Memory processes

ASJC Scopus subject areas

  • General Psychology

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