Consumer Acceptability of Milk from Cows Treated with Bovine Somatotropin

John A. Fox, Dermot J. Hayes, James B. Kliebenstein, Jason F. Shogren

Research output: Contribution to journalArticlepeer-review


Experimental auction markets were used to investigate the acceptability to undergraduate students of milk from cows treated with bST. The auction market was used to elicit willingness of participants to pay to exchange “bST milk” for “normal” milk when given repeated market participation. The results suggest that more than 60% of participants would purchase milk from cows treated with bST at economically feasible discounts.

Original languageEnglish (US)
Pages (from-to)703-707
Number of pages5
JournalJournal of Dairy Science
Issue number3
StatePublished - 1994
Externally publishedYes


  • bovine somatotropin
  • consumer acceptability
  • pST
  • porcine somatotropin

ASJC Scopus subject areas

  • Food Science
  • Animal Science and Zoology
  • Genetics


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