Considering the Comments: Theorizing Online Audiences as Emergent Processes

Research output: Contribution to journalArticlepeer-review


Prompted by an in-depth case study of a web-writer, this article argues that audience may be understood as an emergent process for web-writers who consider their comments. Rather than a group of people or demographic that is prefigured to exist, this article posits that audience might be a concept used throughout the composing process, including production and distribution processes. Such an approach is useful for digital pedagogies that involve online comments because it allows audience to be considered before, during, and after writers’ production processes.

Original languageEnglish (US)
Pages (from-to)34-48
Number of pages15
JournalComputers and Composition
StatePublished - Jun 2018


  • Audience
  • Blogging
  • Comments
  • Community
  • Emergence

ASJC Scopus subject areas

  • Computer Science(all)
  • Language and Linguistics
  • Education
  • Linguistics and Language


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