TY - JOUR
T1 - Conserving Energy by Inducing People to Drive Less
AU - Graham, Jesse
AU - Koo, Minkyung
AU - Wilson, Timothy D.
PY - 2011/1
Y1 - 2011/1
N2 - We attempted to reduce college students' use of their cars with an online intervention. Every other day for 2 weeks, students reported the number of miles they had avoided driving. In a 2 × 2 design, participants received feedback about pollution avoided (e.g., CO2 saved), financial feedback (e.g., gas money saved), or no feedback. A control group did not monitor their driving. Participants in all Web conditions reported driving less than the no-Web control group. In addition, Web participants who received both kinds of feedback reported driving less than did those who received one kind or none. We discuss implications for research on energy conservation and offer an online feedback form to help readers reduce their own driving.
AB - We attempted to reduce college students' use of their cars with an online intervention. Every other day for 2 weeks, students reported the number of miles they had avoided driving. In a 2 × 2 design, participants received feedback about pollution avoided (e.g., CO2 saved), financial feedback (e.g., gas money saved), or no feedback. A control group did not monitor their driving. Participants in all Web conditions reported driving less than the no-Web control group. In addition, Web participants who received both kinds of feedback reported driving less than did those who received one kind or none. We discuss implications for research on energy conservation and offer an online feedback form to help readers reduce their own driving.
UR - http://www.scopus.com/inward/record.url?scp=78651476588&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=78651476588&partnerID=8YFLogxK
U2 - 10.1111/j.1559-1816.2010.00704.x
DO - 10.1111/j.1559-1816.2010.00704.x
M3 - Article
AN - SCOPUS:78651476588
SN - 0021-9029
VL - 41
SP - 106
EP - 118
JO - Journal of Applied Social Psychology
JF - Journal of Applied Social Psychology
IS - 1
ER -