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Connecting Customers and Merchants Offline: Experimental Evidence From the Commercialization of Last-Mile Stations at Alibaba
Brian Rongqing Han
, Tianshu Sun, Leon Yang Chu, Lixia Wu
Research output
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Working paper
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Dive into the research topics of 'Connecting Customers and Merchants Offline: Experimental Evidence From the Commercialization of Last-Mile Stations at Alibaba'. Together they form a unique fingerprint.
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Keyphrases
Induced Interaction
100%
Merchants
100%
Last Mile
100%
Alibaba
100%
Screening Mechanism
20%
Physical World
20%
Causal Effect
20%
Randomized Field Experiment
20%
Sampling Distribution
20%
Online to Offline
20%
Free Samples
20%
Self-selection
20%
Travel Cost
20%
Logistics Infrastructure
20%
Online Intervention
20%
Online Sales
20%
Online Shopping
20%
Walk-in
20%
Online Participation
20%
E-commerce Platform
20%
Customer Side
20%
Online Effects
20%
Offline Platform
20%
Focal Brand
20%
Last-mile Logistics
20%
Computer Science
Experimental Evidence
100%
Physical World
100%
Field Experiment
100%
Underlying Mechanism
100%
Sample Distribution
100%
Economics, Econometrics and Finance
Quasi Experiment
100%