Abstract
We explore differences in House candidates' campaign agendas across Web sites and televised ads, comparing the size and scope of their online and off-line issue priorities, their patterns of partisan issue ownership and issue trespassing, and the extent of issue convergence with the agendas of their opponents. Our results, based on a sample of 129 candidates in the 2000 election, indicate that Web and ad agendas are similar in a number of ways but that differences do exist across the venues. These differences have important theoretical implications for our understanding of candidate behavior and campaign effects as well as important practical implications for political communication researchers choosing venues for study.
| Original language | English (US) |
|---|---|
| Pages (from-to) | 63-79 |
| Number of pages | 17 |
| Journal | Harvard International Journal of Press/Politics |
| Volume | 12 |
| Issue number | 2 |
| DOIs | |
| State | Published - Apr 1 2007 |
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Keywords
- Advertisements
- Congressional campaigns
- Issue agendas
- Web sites
ASJC Scopus subject areas
- Communication
- Sociology and Political Science
Cite this
Congressional Candidates' Issue Agendas On- and Off-line. / Sulkin, Tracy E; Moriarty, Cortney M.; Hefner, Veronica.
In: Harvard International Journal of Press/Politics, Vol. 12, No. 2, 01.04.2007, p. 63-79.Research output: Contribution to journal › Article
}
TY - JOUR
T1 - Congressional Candidates' Issue Agendas On- and Off-line
AU - Sulkin, Tracy E
AU - Moriarty, Cortney M.
AU - Hefner, Veronica
PY - 2007/4/1
Y1 - 2007/4/1
N2 - We explore differences in House candidates' campaign agendas across Web sites and televised ads, comparing the size and scope of their online and off-line issue priorities, their patterns of partisan issue ownership and issue trespassing, and the extent of issue convergence with the agendas of their opponents. Our results, based on a sample of 129 candidates in the 2000 election, indicate that Web and ad agendas are similar in a number of ways but that differences do exist across the venues. These differences have important theoretical implications for our understanding of candidate behavior and campaign effects as well as important practical implications for political communication researchers choosing venues for study.
AB - We explore differences in House candidates' campaign agendas across Web sites and televised ads, comparing the size and scope of their online and off-line issue priorities, their patterns of partisan issue ownership and issue trespassing, and the extent of issue convergence with the agendas of their opponents. Our results, based on a sample of 129 candidates in the 2000 election, indicate that Web and ad agendas are similar in a number of ways but that differences do exist across the venues. These differences have important theoretical implications for our understanding of candidate behavior and campaign effects as well as important practical implications for political communication researchers choosing venues for study.
KW - Advertisements
KW - Congressional campaigns
KW - Issue agendas
KW - Web sites
UR - http://www.scopus.com/inward/record.url?scp=34147111731&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=34147111731&partnerID=8YFLogxK
U2 - 10.1177/1081180X07299802
DO - 10.1177/1081180X07299802
M3 - Article
AN - SCOPUS:34147111731
VL - 12
SP - 63
EP - 79
JO - International Journal of Press/Politics
JF - International Journal of Press/Politics
SN - 1940-1612
IS - 2
ER -