Conformity out of diversity: Dynamics of information needs and social influence of tags in exploratory information search

Ruogu Kang, Thomas Kannampallil, Jibo He, Wai Tat Fu

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

    Abstract

    We studied the dynamic effects of information needs and social influence of tags in an exploratory search task. Although initially differences in information needs led to diversity in tag choices, this diversity disappeared as participants collaboratively tagged the same set of resources. Our findings are in general consistent with the notion that people conform to the collective interpretation of contents in an information system. In addition, our results showed that conformity does not only arise out of imitation of behavior, but also from the same underlying semantic interpretation or knowledge structures of users as they engage in informal collaboration through the social tagging system. Implications for design of social information system are discussed.

    Original languageEnglish (US)
    Title of host publicationFoundations of Augmented Cognition
    Subtitle of host publicationNeuroergonomics and Operational Neuroscience - 5th International Conference, FAC 2009, Held as Part of HCI International 2009, Proceedings
    Pages155-164
    Number of pages10
    DOIs
    StatePublished - 2009
    Event5th International Conference on Foundations of Augmented Cognition, FAC 2009, Held as Part of HCI International 2009 - San Diego, CA, United States
    Duration: Jul 19 2009Jul 24 2009

    Publication series

    NameLecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
    Volume5638 LNAI
    ISSN (Print)0302-9743
    ISSN (Electronic)1611-3349

    Other

    Other5th International Conference on Foundations of Augmented Cognition, FAC 2009, Held as Part of HCI International 2009
    Country/TerritoryUnited States
    CitySan Diego, CA
    Period7/19/097/24/09

    Keywords

    • Exploratory search
    • Information needs diversity
    • Semantic interpretation of tags
    • Tag choice

    ASJC Scopus subject areas

    • Theoretical Computer Science
    • General Computer Science

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