Conceptual and Methodological Issues in Examining the Relationship Between Consumer Memory and Judgment

Meryl Lichtenstein, Thomas K. Srull

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish (US)
Title of host publicationPsychological Processes and Advertising Effects
Subtitle of host publicationTheory, Research, and Applications
PublisherTaylor and Francis
Number of pages16
ISBN (Electronic)9781000549126
ISBN (Print)9780367498801
StatePublished - Jan 1 2021

ASJC Scopus subject areas

  • Psychology(all)

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