Conceptual and Methodological Issues in Examining the Relationship Between Consumer Memory and Judgment

Meryl Lichtenstein, Thomas K. Srull

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English (US)
Title of host publication	Psychological Processes and Advertising Effects
Subtitle of host publication	Theory, Research, and Applications
Publisher	Taylor and Francis
Pages	113-128
Number of pages	16
ISBN (Electronic)	9781000549126
ISBN (Print)	9780367498801
State	Published - Jan 1 2021

ASJC Scopus subject areas

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