Conceptual and Methodological Issues in Examining the Relationship Between Consumer Memory and Judgment

Meryl Lichtenstein, Thomas K. Srull

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish (US)
Title of host publicationPsychological Processes and Advertising Effects
Subtitle of host publicationTheory, Research, and Applications
EditorsLinda F Alwitt, Andrew A Mitchell
Number of pages16
ISBN (Electronic)9781003047971
ISBN (Print)9780367498801, 9780367498955
StatePublished - 1985

ASJC Scopus subject areas

  • General Psychology

Cite this