Abstract
In COMPLOC, an interactive computer game, students apply their knowledge of store location models to a realistic scenario. The competitive framework instills student interest and appreciation for long-term planning in a competitive environment. The article discusses the structure of the game, its learning objectives and our experience with its use.
Original language | English (US) |
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Pages (from-to) | 38-45 |
Number of pages | 8 |
Journal | Journal of Marketing Education |
Volume | 6 |
Issue number | 3 |
DOIs | |
State | Published - Dec 1984 |
Externally published | Yes |
ASJC Scopus subject areas
- Education
- Marketing