COMPLOC: A Competitive Store Location Game

Research output: Contribution to journalArticlepeer-review


In COMPLOC, an interactive computer game, students apply their knowledge of store location models to a realistic scenario. The competitive framework instills student interest and appreciation for long-term planning in a competitive environment. The article discusses the structure of the game, its learning objectives and our experience with its use.

Original languageEnglish (US)
Pages (from-to)38-45
Number of pages8
JournalJournal of Marketing Education
Issue number3
StatePublished - Dec 1984
Externally publishedYes

ASJC Scopus subject areas

  • Education
  • Marketing


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