Abstract
In COMPLOC, an interactive computer game, students apply their knowledge of store location models to a realistic scenario. The competitive framework instills student interest and appreciation for long-term planning in a competitive environment. The article discusses the structure of the game, its learning objectives and our experience with its use.
| Original language | English (US) |
|---|---|
| Pages (from-to) | 38-45 |
| Number of pages | 8 |
| Journal | Journal of Marketing Education |
| Volume | 6 |
| Issue number | 3 |
| DOIs | |
| State | Published - Dec 1984 |
| Externally published | Yes |
ASJC Scopus subject areas
- Education
- Marketing