Abstract
In order to inform educators in higher education on the integration of Web 2.0 applications for engaging and effective learning experiences, this survey study compared the use and acceptance of Web 2.0 applications between American and Korean college students through the lens of cultural differences. Undergraduate students were recruited to participate in this study in the U. S. and the South of Korea, producing 183 usable responses. Targeting six Web 2.0 applications (blogs, instant messenger, online social communities/Facebook, online video sharing/YouTube, online video & audio conference/Skype, and social virtual communities/Second Life) the survey investigated five categories of technology acceptance based on the Unified Theory of Acceptance and Use of Technology. Significant differences on utilization level and the anxiety level for using them were found in numerous Web 2.0 applications. Korean students responded that most Web 2.0 applications are apprehensive for them to use when compared to their counterparts in the U.S.. The study further discussed the observed differences based on cultural theories and their implications on Web 2.0 learning technology integration.
| Original language | English (US) |
|---|---|
| Pages (from-to) | 241-252 |
| Number of pages | 12 |
| Journal | Educational Technology and Society |
| Volume | 14 |
| Issue number | 4 |
| State | Published - Dec 1 2011 |
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Keywords
- Cultural difference
- Technology preferences
- Web 2.0
ASJC Scopus subject areas
- Education
- Sociology and Political Science
- Engineering(all)
Cite this
Comparison of Web 2.0 technology acceptance level based on cultural differences. / Yoo, Sun Joo; Huang, Wen-Hao.
In: Educational Technology and Society, Vol. 14, No. 4, 01.12.2011, p. 241-252.Research output: Contribution to journal › Article
}
TY - JOUR
T1 - Comparison of Web 2.0 technology acceptance level based on cultural differences
AU - Yoo, Sun Joo
AU - Huang, Wen-Hao
PY - 2011/12/1
Y1 - 2011/12/1
N2 - In order to inform educators in higher education on the integration of Web 2.0 applications for engaging and effective learning experiences, this survey study compared the use and acceptance of Web 2.0 applications between American and Korean college students through the lens of cultural differences. Undergraduate students were recruited to participate in this study in the U. S. and the South of Korea, producing 183 usable responses. Targeting six Web 2.0 applications (blogs, instant messenger, online social communities/Facebook, online video sharing/YouTube, online video & audio conference/Skype, and social virtual communities/Second Life) the survey investigated five categories of technology acceptance based on the Unified Theory of Acceptance and Use of Technology. Significant differences on utilization level and the anxiety level for using them were found in numerous Web 2.0 applications. Korean students responded that most Web 2.0 applications are apprehensive for them to use when compared to their counterparts in the U.S.. The study further discussed the observed differences based on cultural theories and their implications on Web 2.0 learning technology integration.
AB - In order to inform educators in higher education on the integration of Web 2.0 applications for engaging and effective learning experiences, this survey study compared the use and acceptance of Web 2.0 applications between American and Korean college students through the lens of cultural differences. Undergraduate students were recruited to participate in this study in the U. S. and the South of Korea, producing 183 usable responses. Targeting six Web 2.0 applications (blogs, instant messenger, online social communities/Facebook, online video sharing/YouTube, online video & audio conference/Skype, and social virtual communities/Second Life) the survey investigated five categories of technology acceptance based on the Unified Theory of Acceptance and Use of Technology. Significant differences on utilization level and the anxiety level for using them were found in numerous Web 2.0 applications. Korean students responded that most Web 2.0 applications are apprehensive for them to use when compared to their counterparts in the U.S.. The study further discussed the observed differences based on cultural theories and their implications on Web 2.0 learning technology integration.
KW - Cultural difference
KW - Technology preferences
KW - Web 2.0
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M3 - Article
AN - SCOPUS:84856935995
VL - 14
SP - 241
EP - 252
JO - Educational Technology and Society
JF - Educational Technology and Society
SN - 1436-4522
IS - 4
ER -