Coloring outside the lines: Suggestions for the future of advertising theory

Brittany R.L. Duff, Ronald J. Faber, Xiaoli Nan

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish (US)
Title of host publicationAdvertising Theory
EditorsShelly Rodgers, Esther Thorson
PublisherTaylor and Francis
Pages18-31
Number of pages14
Edition2
ISBN (Electronic)9781351208307
ISBN (Print)9780815382492
DOIs
StatePublished - Apr 15 2019

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • General Business, Management and Accounting
  • General Arts and Humanities
  • General Social Sciences

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