Coloring outside the lines: Suggestions for the future of advertising theory

Brittany Duff, Ronald J. Faber, Xiaoli Nan

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish (US)
Title of host publicationAdvertising Theory
EditorsShelly Rodgers, Esther Thorson
PublisherTaylor and Francis
Pages18-31
Number of pages14
Edition2
ISBN (Electronic)9781351208307
ISBN (Print)9780815382492
DOIs
StatePublished - Apr 15 2019

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Coloring

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)
  • Arts and Humanities(all)
  • Social Sciences(all)

Cite this

Duff, B., Faber, R. J., & Nan, X. (2019). Coloring outside the lines: Suggestions for the future of advertising theory. In S. Rodgers, & E. Thorson (Eds.), Advertising Theory (2 ed., pp. 18-31). Taylor and Francis. https://doi.org/10.4324/9781351208314-2

Coloring outside the lines : Suggestions for the future of advertising theory. / Duff, Brittany; Faber, Ronald J.; Nan, Xiaoli.

Advertising Theory. ed. / Shelly Rodgers; Esther Thorson. 2. ed. Taylor and Francis, 2019. p. 18-31.

Research output: Chapter in Book/Report/Conference proceedingChapter

Duff, B, Faber, RJ & Nan, X 2019, Coloring outside the lines: Suggestions for the future of advertising theory. in S Rodgers & E Thorson (eds), Advertising Theory. 2 edn, Taylor and Francis, pp. 18-31. https://doi.org/10.4324/9781351208314-2
Duff B, Faber RJ, Nan X. Coloring outside the lines: Suggestions for the future of advertising theory. In Rodgers S, Thorson E, editors, Advertising Theory. 2 ed. Taylor and Francis. 2019. p. 18-31 https://doi.org/10.4324/9781351208314-2
Duff, Brittany ; Faber, Ronald J. ; Nan, Xiaoli. / Coloring outside the lines : Suggestions for the future of advertising theory. Advertising Theory. editor / Shelly Rodgers ; Esther Thorson. 2. ed. Taylor and Francis, 2019. pp. 18-31
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