Coloring outside the lines: Suggestions for the future of advertising theory

Brittany R.L. Duff, Ronald J. Faber, Xiaoli Nan

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish (US)
Title of host publicationAdvertising Theory
EditorsShelly Rodgers, Esther Thorson
PublisherTaylor and Francis
Pages18-31
Number of pages14
Edition2
ISBN (Electronic)9781351208307
ISBN (Print)9780815382492
DOIs
StatePublished - Apr 15 2019

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)
  • Arts and Humanities(all)
  • Social Sciences(all)

Cite this

Duff, B. R. L., Faber, R. J., & Nan, X. (2019). Coloring outside the lines: Suggestions for the future of advertising theory. In S. Rodgers, & E. Thorson (Eds.), Advertising Theory (2 ed., pp. 18-31). Taylor and Francis. https://doi.org/10.4324/9781351208314-2