Cognitive and affective scarcities and relational abundance: lessons from the confluence of extreme and chronic scarcities in subsistence marketplaces

Madhubalan Viswanathan, Ashok K. Lalwani

Research output: Contribution to journalArticlepeer-review

Abstract

Research on subsistence marketplaces provides a number of insights about extreme and chronic resource scarcity as well as intangible scarcities in cognitive and affective realms. These insights have been developed from a variety of sources—quantitative and qualitative research, as well as education for communities and for students through a symbiotic academic-social enterprise. These insights are juxtaposed with extant work on scarcity in consumer research, to derive implications for future research and stimulate thinking on a broad variety of scarcities. Our holistic deep dive into extreme scarcity and its multiple dimensions from the perspective of consumer behavior has much to offer in stimulating future research on scarcity.

Original languageEnglish (US)
Pages (from-to)444-457
Number of pages14
JournalJournal of the Association for Consumer Research
Volume5
Issue number4
DOIs
StatePublished - Oct 1 2020

ASJC Scopus subject areas

  • Applied Psychology
  • Economics and Econometrics
  • Marketing

Fingerprint Dive into the research topics of 'Cognitive and affective scarcities and relational abundance: lessons from the confluence of extreme and chronic scarcities in subsistence marketplaces'. Together they form a unique fingerprint.

Cite this