Climbing the ladder or chasing a dream? Men’s responses to idealized portrayals of masculinity in advertising

Linda Tuncay Zayer, Cornelia C Otnes

Research output: Chapter in Book/Report/Conference proceedingChapter

Fingerprint Dive into the research topics of 'Climbing the ladder or chasing a dream? Men’s responses to idealized portrayals of masculinity in advertising'. Together they form a unique fingerprint.

Business & Economics