Circulation Modeling of Library Book Promotions

Robin Burke, Ana Lucic, John Shanahan

Research output: Chapter in Book/Report/Conference proceedingConference contribution


Community reading initiatives, in which a book is selected for system-wide reading and discussion, have become common in many library systems. This paper describes the initial findings in a demographic study of the ''One Book, One Chicago'' initiative by the Chicago Public Library. Using a multilevel linear model, we show that, over six recent offerings of the ''One Book'' program, the books vary widely in their uptake by library patrons at different branches, and these differences cannot be entirely explained by demographics or the library's promotional strategies. We thus motivate the next stage of our project, which is to incorporate representations of book content and reader response into the model.

Original languageEnglish (US)
Title of host publication2017 ACM/IEEE Joint Conference on Digital Libraries, JCDL 2017
PublisherInstitute of Electrical and Electronics Engineers Inc.
ISBN (Electronic)9781538638613
StatePublished - Jul 25 2017
Externally publishedYes
Event17th ACM/IEEE Joint Conference on Digital Libraries, JCDL 2017 - Toronto, Canada
Duration: Jun 19 2017Jun 23 2017

Publication series

NameProceedings of the ACM/IEEE Joint Conference on Digital Libraries
ISSN (Print)1552-5996


Other17th ACM/IEEE Joint Conference on Digital Libraries, JCDL 2017


  • Circulation
  • Demographics
  • Statistical modeling

ASJC Scopus subject areas

  • General Engineering


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