TY - GEN
T1 - Circulation Modeling of Library Book Promotions
AU - Burke, Robin
AU - Lucic, Ana
AU - Shanahan, John
N1 - Funding Information:
Numerous students and staff of DePaul University have contributed to the Reading Chicago Reading project. The project is supported, in part, by the National Endowment for the Humanities Office of Digital Humanities (Grant HD248600-16), by Microsoft Azure for Research, and by DePaul’s Social Science Research Center.
Publisher Copyright:
© 2017 IEEE.
PY - 2017/7/25
Y1 - 2017/7/25
N2 - Community reading initiatives, in which a book is selected for system-wide reading and discussion, have become common in many library systems. This paper describes the initial findings in a demographic study of the ''One Book, One Chicago'' initiative by the Chicago Public Library. Using a multilevel linear model, we show that, over six recent offerings of the ''One Book'' program, the books vary widely in their uptake by library patrons at different branches, and these differences cannot be entirely explained by demographics or the library's promotional strategies. We thus motivate the next stage of our project, which is to incorporate representations of book content and reader response into the model.
AB - Community reading initiatives, in which a book is selected for system-wide reading and discussion, have become common in many library systems. This paper describes the initial findings in a demographic study of the ''One Book, One Chicago'' initiative by the Chicago Public Library. Using a multilevel linear model, we show that, over six recent offerings of the ''One Book'' program, the books vary widely in their uptake by library patrons at different branches, and these differences cannot be entirely explained by demographics or the library's promotional strategies. We thus motivate the next stage of our project, which is to incorporate representations of book content and reader response into the model.
KW - Circulation
KW - Demographics
KW - Statistical modeling
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U2 - 10.1109/JCDL.2017.7991595
DO - 10.1109/JCDL.2017.7991595
M3 - Conference contribution
AN - SCOPUS:85027968421
T3 - Proceedings of the ACM/IEEE Joint Conference on Digital Libraries
BT - 2017 ACM/IEEE Joint Conference on Digital Libraries, JCDL 2017
PB - Institute of Electrical and Electronics Engineers Inc.
T2 - 17th ACM/IEEE Joint Conference on Digital Libraries, JCDL 2017
Y2 - 19 June 2017 through 23 June 2017
ER -