Chinese Hotel Branding: An Emerging Research Agenda

Zhuowei Huang, Liping A. Cai

Research output: Contribution to journalEditorial

Original languageEnglish (US)
Pages (from-to)1-3
Number of pages3
JournalJournal of China Tourism Research
Volume10
Issue number1
DOIs
StatePublished - Jan 1 2014

Fingerprint

Branding
Research agenda
Hotels
Research Agenda

ASJC Scopus subject areas

  • Cultural Studies
  • Language and Linguistics
  • Linguistics and Language
  • Tourism, Leisure and Hospitality Management

Cite this

Chinese Hotel Branding : An Emerging Research Agenda. / Huang, Zhuowei; Cai, Liping A.

In: Journal of China Tourism Research, Vol. 10, No. 1, 01.01.2014, p. 1-3.

Research output: Contribution to journalEditorial

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