Children attitude towards TV advertisements in Pakistan

Muhammad Shahbaz Shabbir, Shabana Kirmani, Hafiz Faiz-Ul-Hassan

Research output: Contribution to journalArticle

Abstract

The purpose of this study was to explore Pakistani children's attitude toward TV advertisement, their awareness about add and influence of add on their purchase behaviour. In Pakistan, most advertising agencies now target children through advertisement especially when advertising consumer products like children's toys, chocolates, candy bars, tooth paste etc. Study shows that Pakistani children are very much aware about TV commercial's features like: truthfulness, annoyingness, taste and influencing characteristics of the ad. Their behaviour Is also different about advertised and non-advertised brands.

Original languageEnglish (US)
Pages (from-to)693-699
Number of pages7
JournalEuropean Journal of Scientific Research
Volume21
Issue number4
StatePublished - Aug 2008
Externally publishedYes

Keywords

  • Advertising
  • Children attitude
  • Consumer product

ASJC Scopus subject areas

  • Computer Science(all)
  • Mathematics(all)
  • Materials Science(all)
  • Agricultural and Biological Sciences(all)
  • Engineering(all)
  • Earth and Planetary Sciences(all)

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