Chasing luck: Data-driven prediction, faith, hunch, and cultural norms in rural beting practices

Sharifa Sultana, Mobaydul Haque Mozumder, Syed Ishtiaque Ahmed

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

HCI research predominantly uses scientifc rationality to explain users' behaviors, decisions, and interactions with statistical models based and data-driven systems. However, such interactions are often more diverse in real life, and may straddle beyond scientifc and economic rationality. Building on a ten-month ethnography at seven Bangladeshi villages, we explore the social and cultural factors that infuence the online betting practices among the villagers. We describe how bets harmonize with users' faith, hunch, and cultural practices, along with statistical recommendations. Drawing on a rich body of social science work on gambling, we contribute to the HCI scholarship in rationality, justifcation, and postcolonial computing. Finally, we present such betting as an under-appreciated site for HCI that contradicts with the ideological hegemony of statistical rationality, and recommend a smooth integration of AI system with the other rationalities of the Global South.

Original languageEnglish (US)
Title of host publicationCHI 2021 - Proceedings of the 2021 CHI Conference on Human Factors in Computing Systems
Subtitle of host publicationMaking Waves, Combining Strengths
PublisherAssociation for Computing Machinery
ISBN (Electronic)9781450380966
DOIs
StatePublished - May 6 2021
Externally publishedYes
Event2021 CHI Conference on Human Factors in Computing Systems: Making Waves, Combining Strengths, CHI 2021 - Virtual, Online, Japan
Duration: May 8 2021May 13 2021

Publication series

NameConference on Human Factors in Computing Systems - Proceedings

Conference

Conference2021 CHI Conference on Human Factors in Computing Systems: Making Waves, Combining Strengths, CHI 2021
Country/TerritoryJapan
CityVirtual, Online
Period5/8/215/13/21

Keywords

  • Alternative rationalities
  • Bangladesh
  • Betting
  • Data-driven
  • Faith
  • Hunch
  • Luck
  • Prediction
  • Rural hci

ASJC Scopus subject areas

  • Human-Computer Interaction
  • Computer Graphics and Computer-Aided Design
  • Software

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