Change in Food and Beverage Availability and Marketing Following the Introduction of a Healthy Food Financing Initiative–Supported Supermarket

Chelsea R. Singleton, Yu Li, Angela Odoms-Young, Shannon N. Zenk, Lisa M. Powell

Research output: Contribution to journalArticle

Abstract

Purpose: The Healthy Food Financing Initiative (HFFI) aims to expand access to healthy foods in low-resourced communities across the United States. This study examined changes in food and beverage availability and marketing in nearby small food stores after the opening of an HFFI-supported supermarket in a predominately low-income and African American community. Design: Natural experiment. Setting: Rockford, Illinois. Participants: A full audit was conducted of the small grocery and limited service stores located in a 1-mile radius around the new supermarket (N = 22) and a 1-square mile area within a nearby demographically matched comparison community (N = 18). Stores were audited in 2015 (1 month preopening) and 2016 (1 year afterward). Measures: Store characteristics, item availability, and interior and exterior promotions/advertisements were examined. Analysis: Difference-in-difference (DID) regression models assessed pre- and postintervention changes in availability and marketing between small food stores in the intervention and comparison communities. Results: The DID regression models indicated no difference between intervention and comparison communities with respect to changes in availability and marketing of all food items with the exception of frozen vegetables which had higher availability postintervention in the comparison community versus intervention (β for interaction term =.67; standard error: 0.33; P =.04). Conclusion: After the opening of the HFFI-supported supermarket, food and beverage availability and marketing in nearby small food stores did not change significantly. However, the wide range of staple foods offered by the supermarket contributed to the expansion of healthy food retail in the intervention community.

Original languageEnglish (US)
Pages (from-to)525-533
Number of pages9
JournalAmerican Journal of Health Promotion
Volume33
Issue number4
DOIs
StatePublished - May 1 2019
Externally publishedYes

Fingerprint

Food and Beverages
Marketing
marketing
food
Food
community
regression
African Americans
Vegetables
vegetables
audit
low income
promotion

Keywords

  • Illinois
  • food desert
  • healthy food financing initiative
  • low-income
  • marketing
  • supermarket

ASJC Scopus subject areas

  • Health(social science)
  • Public Health, Environmental and Occupational Health

Cite this

Change in Food and Beverage Availability and Marketing Following the Introduction of a Healthy Food Financing Initiative–Supported Supermarket. / Singleton, Chelsea R.; Li, Yu; Odoms-Young, Angela; Zenk, Shannon N.; Powell, Lisa M.

In: American Journal of Health Promotion, Vol. 33, No. 4, 01.05.2019, p. 525-533.

Research output: Contribution to journalArticle

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