Celebrity meets science: Hollywood's environmentalism and its effect

Amy Gajda, Susan W. Kieffer

Research output: Contribution to journalArticlepeer-review


The May 2007 issue of Vanity Fair features Leonardo DiCaprio, a movie star and features a melting ice and a sad-looking polar bear. The issue is the second "Green Issue" of the magazine and attempts once more to provide readers reports about climate change, sustainability and greenhouse gases. The green issue generated many positive response such as quoting that the issue helped signal a tipping point in America's grasp of global warming and that going green is now a young elite, and very sexy affair. However, there are also skeptics, saying that featuring a celebrity on environment issues is euphemism and that they had more to do with corporate desires for profit than environmentalism. Nevertheless, celebrities in the environment wagon can only do so far and has helped make environmental issues more popular and a more urgent topic.

Original languageEnglish (US)
Pages (from-to)44-45
Number of pages2
JournalGSA Today
Issue number10
StatePublished - Oct 2007

ASJC Scopus subject areas

  • Geology


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