Categorization: A Fuzzy Set Theoretic Conceptualization

Madhubalan Viswanathan, Shantanu Dutta, Mark Bergen, Terry Childers

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English (US)
Title of host publication	Proceedings, American Marketing Association Winter Educators’ Conference
Editors	Rajan Varandarajan, Bernard Jaworski
Place of Publication	Chicago
Publisher	American Marketing Association
Pages	78-82
Volume	4
State	Published - 1993

Library availability

Categorization: A Fuzzy Set Theoretic Conceptualization. / Viswanathan, Madhubalan; Dutta, Shantanu; Bergen, Mark et al.
Proceedings, American Marketing Association Winter Educators’ Conference. ed. / Rajan Varandarajan; Bernard Jaworski. Vol. 4 Chicago: American Marketing Association, 1993. p. 78-82.

Research output: Chapter in Book/Report/Conference proceeding › Chapter

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title = "Categorization: A Fuzzy Set Theoretic Conceptualization",

author = "Madhubalan Viswanathan and Shantanu Dutta and Mark Bergen and Terry Childers",

year = "1993",

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booktitle = "Proceedings, American Marketing Association Winter Educators{\textquoteright} Conference",

publisher = "American Marketing Association",

address = "United States",

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AU - Childers, Terry

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SP - 78

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BT - Proceedings, American Marketing Association Winter Educators’ Conference

A2 - Varandarajan, Rajan

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PB - American Marketing Association

CY - Chicago

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