Categorization: A Fuzzy Set Theoretic Conceptualization

Madhubalan Viswanathan, Shantanu Dutta, Mark Bergen, Terry Childers

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish (US)
Title of host publicationProceedings, American Marketing Association Winter Educators’ Conference
EditorsRajan Varandarajan, Bernard Jaworski
Place of PublicationChicago
PublisherAmerican Marketing Association
Pages78-82
Volume4
StatePublished - 1993

Cite this

Viswanathan, M., Dutta, S., Bergen, M., & Childers, T. (1993). Categorization: A Fuzzy Set Theoretic Conceptualization. In R. Varandarajan, & B. Jaworski (Eds.), Proceedings, American Marketing Association Winter Educators’ Conference (Vol. 4, pp. 78-82). American Marketing Association.