Categorization: A Fuzzy Set Theoretic Conceptualization

Madhubalan Viswanathan, Shantanu Dutta, Mark Bergen, Terry Childers

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish (US)
Title of host publicationProceedings, American Marketing Association Winter Educators’ Conference
EditorsRajan Varandarajan, Bernard Jaworski
Place of PublicationChicago
PublisherAmerican Marketing Association
Pages78-82
Volume4
StatePublished - 1993

Cite this

Viswanathan, M., Dutta, S., Bergen, M., & Childers, T. (1993). Categorization: A Fuzzy Set Theoretic Conceptualization. In R. Varandarajan, & B. Jaworski (Eds.), Proceedings, American Marketing Association Winter Educators’ Conference (Vol. 4, pp. 78-82). Chicago: American Marketing Association.

Categorization : A Fuzzy Set Theoretic Conceptualization. / Viswanathan, Madhubalan; Dutta, Shantanu; Bergen, Mark; Childers, Terry.

Proceedings, American Marketing Association Winter Educators’ Conference. ed. / Rajan Varandarajan; Bernard Jaworski. Vol. 4 Chicago : American Marketing Association, 1993. p. 78-82.

Research output: Chapter in Book/Report/Conference proceedingChapter

Viswanathan, M, Dutta, S, Bergen, M & Childers, T 1993, Categorization: A Fuzzy Set Theoretic Conceptualization. in R Varandarajan & B Jaworski (eds), Proceedings, American Marketing Association Winter Educators’ Conference. vol. 4, American Marketing Association, Chicago, pp. 78-82.
Viswanathan M, Dutta S, Bergen M, Childers T. Categorization: A Fuzzy Set Theoretic Conceptualization. In Varandarajan R, Jaworski B, editors, Proceedings, American Marketing Association Winter Educators’ Conference. Vol. 4. Chicago: American Marketing Association. 1993. p. 78-82
Viswanathan, Madhubalan ; Dutta, Shantanu ; Bergen, Mark ; Childers, Terry. / Categorization : A Fuzzy Set Theoretic Conceptualization. Proceedings, American Marketing Association Winter Educators’ Conference. editor / Rajan Varandarajan ; Bernard Jaworski. Vol. 4 Chicago : American Marketing Association, 1993. pp. 78-82
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