Capturing time

Cele C. Otnes; Julie A. Ruth; Tina M. Lowrey; Suraj Commuri

doi:10.4337/9781847204127.00040

Capturing time

Cele C. Otnes, Julie A. Ruth, Tina M. Lowrey, Suraj Commuri

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Abstract

29 Capturing time Cele C. Otnes, Julie A. Ruth, Tina M. Lowrey and Suraj Commuri Imagine if researchers interested in studying consumption- and marketing-related phenomena could do so at only one point in time. Certainly our understanding of conce….

Original language	English (US)
Title of host publication	Handbook of Qualitative Research Methods in Marketing
Editors	Russell W. Belk
Publisher	Edward Elgar Publishing
Pages	387-399
Number of pages	13
ISBN (Electronic)	9781847204127
ISBN (Print)	9781845421007
DOIs	https://doi.org/10.4337/9781847204127.00040
State	Published - Jan 1 2006

ASJC Scopus subject areas

General Economics, Econometrics and Finance
General Business, Management and Accounting
General Social Sciences

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10.4337/9781847204127.00040

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Capturing time

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ASJC Scopus subject areas

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