Capturing time

Cele C. Otnes, Julie A. Ruth, Tina M. Lowrey, Suraj Commuri

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

29 Capturing time Cele C. Otnes, Julie A. Ruth, Tina M. Lowrey and Suraj Commuri Imagine if researchers interested in studying consumption- and marketing-related phenomena could do so at only one point in time. Certainly our understanding of conce….

Original languageEnglish (US)
Title of host publicationHandbook of Qualitative Research Methods in Marketing
EditorsRussell W. Belk
PublisherEdward Elgar Publishing Ltd.
Pages387-399
Number of pages13
ISBN (Electronic)9781847204127
ISBN (Print)9781845421007
DOIs
StatePublished - Jan 1 2006

ASJC Scopus subject areas

  • Social Sciences(all)
  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)

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