Can visible cues of search results tell vendors' reliability?

Zhongming Ma, Gautam Pant, Olivia R.L. Sheng, Alicia Iriberri

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

A search engine provides two distinct types of results, organic and paid, each of which uses different mechanisms for selecting and ranking relevant Web pages for a query. For an e-commerce query, vendors represented by websites in these organic and paid results are expected to have varying reliability ratings, such as a satisfactory or unsatisfactory score from the Business Bureau (BBB) based on overall customer experiences. In this paper we empirically examine how vendors' reliability ratings in BBB are associated with cues (such as type of result, relative price, number of sites selling the product) that can be observed or derived from search results, and further we attempt to predict vendors' BBB reliability ratings using those cues.

Original languageEnglish (US)
Title of host publication15th Americas Conference on Information Systems 2009, AMCIS 2009
Pages966-973
Number of pages8
StatePublished - 2009
Externally publishedYes
Event15th Americas Conference on Information Systems 2009, AMCIS 2009 - San Francisco, CA, United States
Duration: Aug 6 2009Aug 9 2009

Publication series

Name15th Americas Conference on Information Systems 2009, AMCIS 2009
Volume2

Other

Other15th Americas Conference on Information Systems 2009, AMCIS 2009
Country/TerritoryUnited States
CitySan Francisco, CA
Period8/6/098/9/09

Keywords

  • Organic results
  • Paid results
  • Reliability prediction
  • Trust

ASJC Scopus subject areas

  • Computer Science Applications
  • Computer Networks and Communications
  • Information Systems
  • Library and Information Sciences

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