Campus commute mode choice in a college town: An application of the integrated choice and latent variable (ICLV) model

Junghwan Kim, Bumsoo Lee

Research output: Contribution to journalArticlepeer-review

Abstract

This study examined commute mode choice in a small college town by employing an integrated choice and latent variable (ICLV) model to adequately address the role of attitudinal variables, such as pro-car, pro-bus, and pro-environmental attitudes. The campus commute data (n = 554) came from an individual travel survey of the faculty and staff at the University of Illinois at Urbana-Champaign. The ICLV model provided a richer and more nuanced understanding of the commute mode choice of campus members than a traditional multinomial logit (MNL) model by illustrating how various sociodemographic characteristics influence mode decisions through mode preference and environmental attitudes. Results of a scenario analysis show that policy efforts that aim to shift commuter attitudes toward sustainable modes can be as effective as measures that improve actual transportation systems.

Original languageEnglish (US)
Pages (from-to)249-261
Number of pages13
JournalTravel Behaviour and Society
Volume30
DOIs
StatePublished - Jan 2023

Keywords

  • College town
  • Commute
  • Integrated choice and latent variable (ICLV) model
  • Mode choice
  • Travel behavior

ASJC Scopus subject areas

  • Transportation

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