Bystanders of Online Moderation: Examining the Effects of Witnessing Post-Removal Explanations

Shagun Jhaver, Himanshu Rathi, Koustuv Saha

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

Prior research on transparency in content moderation has demonstrated the benefits of offering post-removal explanations to sanctioned users. In this paper, we examine whether the influence of such explanations transcends those who are moderated to the bystanders who witness such explanations. We conduct a quasi-experimental study on two popular Reddit communities (r/AskReddit and r/science) by collecting their data spanning 13 months-a total of 85.5M posts made by 5.9M users. Our causal-inference analyses show that bystanders significantly increase their posting activity and interactivity levels as compared to their matched control set of users. In line with previous applications of Deterrence Theory on digital platforms, our findings highlight that understanding the rationales behind sanctions on other users significantly shapes observers' behaviors. We discuss the theoretical implications and design recommendations of this research, focusing on how investing more efforts in post-removal explanations can help build thriving online communities.

Original languageEnglish (US)
Title of host publicationCHI 2024 - Proceedings of the 2024 CHI Conference on Human Factors in Computing Sytems
PublisherAssociation for Computing Machinery
ISBN (Electronic)9798400703300
DOIs
StatePublished - May 11 2024
Event2024 CHI Conference on Human Factors in Computing Sytems, CHI 2024 - Hybrid, Honolulu, United States
Duration: May 11 2024May 16 2024

Publication series

NameConference on Human Factors in Computing Systems - Proceedings

Conference

Conference2024 CHI Conference on Human Factors in Computing Sytems, CHI 2024
Country/TerritoryUnited States
CityHybrid, Honolulu
Period5/11/245/16/24

Keywords

  • causal-inference
  • content moderation
  • social media
  • transparency

ASJC Scopus subject areas

  • Software
  • Human-Computer Interaction
  • Computer Graphics and Computer-Aided Design

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