Broadcast and new media use in China: Findings from a national survey

Fei Shen, Zhi’an Zhang, Mike Z. Yao

Research output: Chapter in Book/Report/Conference proceedingChapter


The discussions and analyses are organized in four sections. The first section discusses the development of the media system in China after 1979 and paints an overall picture of the contemporary media scene. The second section introduces a nationally representative survey that covers all provinces, autonomous regions, and municipalities directly under the central government in Mainland China. The third section draws upon some preliminary findings of the survey to provide a detailed description of Chinese residents’ media device ownership, media use, and interests. The final section sums up the findings and discusses the social implications.

Original languageEnglish (US)
Title of host publicationDigital Technology and the Future of Broadcasting
Subtitle of host publicationGlobal Perspectives
PublisherTaylor and Francis
Number of pages13
ISBN (Electronic)9781317486954
ISBN (Print)9781138891227
StatePublished - Jan 1 2015

ASJC Scopus subject areas

  • General Computer Science
  • General Arts and Humanities
  • General Social Sciences


Dive into the research topics of 'Broadcast and new media use in China: Findings from a national survey'. Together they form a unique fingerprint.

Cite this