TY - JOUR
T1 - Breaking out
T2 - the turning point in learning using mobile technology
AU - Bello-Bravo, Julia
AU - Brooks, Ian
AU - Lutomia, Anne Namatsi
AU - Bohonos, Jeremy
AU - Medendorp, John
AU - Pittendrigh, Barry
N1 - Publisher Copyright:
© 2021 The Authors
PY - 2021/3
Y1 - 2021/3
N2 - Despite considerable research on YouTube as a digital media platform, little research to date has quantified the device-type used to access that online media. Analyzing access-device data for videos on one YouTube video channel—Scientific Animations Without Borders (SAWBO), which produces educational content specifically accessible to low- or non-literate, poor, or geographically isolated learners in less developed areas of the world—the results identify the historical moments between 2015 and 2017 when mobile/smartphones, both globally and by region, crossed a tipping point to surpass all other ICT devices (including desktop PCs, laptops, and other Internet-accessing technologies) as the primary device-type for accessing SAWBO videos. Specifically, data from January 2013 to June 2018 obtained for SAWBO's YouTube channel were sampled to capture and distinguish the access device-type used and then summarized in broad global and regional categories. The tipping point, as the date where the percentage of views from mobile phones was equivalent to the percentage of views from computers, were also calculated globally and by region. Besides documenting this critical global-historical moment, the results also have implications for mass digital-messaging generally and mobile-based public service learning specifically.
AB - Despite considerable research on YouTube as a digital media platform, little research to date has quantified the device-type used to access that online media. Analyzing access-device data for videos on one YouTube video channel—Scientific Animations Without Borders (SAWBO), which produces educational content specifically accessible to low- or non-literate, poor, or geographically isolated learners in less developed areas of the world—the results identify the historical moments between 2015 and 2017 when mobile/smartphones, both globally and by region, crossed a tipping point to surpass all other ICT devices (including desktop PCs, laptops, and other Internet-accessing technologies) as the primary device-type for accessing SAWBO videos. Specifically, data from January 2013 to June 2018 obtained for SAWBO's YouTube channel were sampled to capture and distinguish the access device-type used and then summarized in broad global and regional categories. The tipping point, as the date where the percentage of views from mobile phones was equivalent to the percentage of views from computers, were also calculated globally and by region. Besides documenting this critical global-historical moment, the results also have implications for mass digital-messaging generally and mobile-based public service learning specifically.
KW - History of ICT
KW - Public service learning
KW - SAWBO
KW - YouTube
UR - http://www.scopus.com/inward/record.url?scp=85103368761&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=85103368761&partnerID=8YFLogxK
U2 - 10.1016/j.heliyon.2021.e06595
DO - 10.1016/j.heliyon.2021.e06595
M3 - Article
C2 - 33869843
AN - SCOPUS:85103368761
SN - 2405-8440
VL - 7
JO - Heliyon
JF - Heliyon
IS - 3
M1 - e06595
ER -