Branding Peru: Cultural heritage and popular culture in the marketing strategy of PromPerú

Helaine Silverman

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Fingerprint

Dive into the research topics of 'Branding Peru: Cultural heritage and popular culture in the marketing strategy of PromPerú'. Together they form a unique fingerprint.

Keyphrases

Social Sciences

Arts and Humanities

Economics, Econometrics and Finance