Brand marketing, big data and social innovation as future research directions for engagement

Bobby J. Calder; Edward C. Malthouse; Ewa Maslowska

doi:10.1080/0267257X.2016.1144326

Brand marketing, big data and social innovation as future research directions for engagement

Bobby J. Calder
, Edward C. Malthouse
, Ewa Maslowska

Research output: Contribution to journal › Comment/debate › peer-review

Original language	English (US)
Pages (from-to)	579-585
Number of pages	7
Journal	Journal of Marketing Management
Volume	32
Issue number	5-6
DOIs	https://doi.org/10.1080/0267257X.2016.1144326
State	Published - Mar 23 2016
Externally published	Yes

ASJC Scopus subject areas

Strategy and Management
Marketing

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10.1080/0267257X.2016.1144326

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title = "Brand marketing, big data and social innovation as future research directions for engagement",

author = "Calder, \{Bobby J.\} and Malthouse, \{Edward C.\} and Ewa Maslowska",

year = "2016",

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volume = "32",

pages = "579--585",

journal = "Journal of Marketing Management",

issn = "0267-257X",

publisher = "Taylor and Francis Ltd.",

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T1 - Brand marketing, big data and social innovation as future research directions for engagement

AU - Calder, Bobby J.

AU - Malthouse, Edward C.

AU - Maslowska, Ewa

PY - 2016/3/23

Y1 - 2016/3/23

UR - https://www.scopus.com/pages/publications/84962775601

UR - https://www.scopus.com/pages/publications/84962775601#tab=citedBy

U2 - 10.1080/0267257X.2016.1144326

DO - 10.1080/0267257X.2016.1144326

M3 - Comment/debate

AN - SCOPUS:84962775601

SN - 0267-257X

VL - 32

SP - 579

EP - 585

JO - Journal of Marketing Management

JF - Journal of Marketing Management

IS - 5-6

ER -

Brand marketing, big data and social innovation as future research directions for engagement

ASJC Scopus subject areas

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