Brand marketing, big data and social innovation as future research directions for engagement

Bobby J. Calder, Edward C. Malthouse, Ewa Maslowska

Research output: Contribution to journalComment/debatepeer-review

Original languageEnglish (US)
Pages (from-to)579-585
Number of pages7
JournalJournal of Marketing Management
Issue number5-6
StatePublished - Mar 23 2016
Externally publishedYes

ASJC Scopus subject areas

  • Strategy and Management
  • Marketing

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