Brand marketing, big data and social innovation as future research directions for engagement

Bobby J. Calder; Edward C. Malthouse; Ewa Maslowska

doi:10.1080/0267257X.2016.1144326

Brand marketing, big data and social innovation as future research directions for engagement

Bobby J. Calder, Edward C. Malthouse, Ewa Maslowska

Research output: Contribution to journal › Comment/debate › peer-review

Original language	English (US)
Pages (from-to)	579-585
Number of pages	7
Journal	Journal of Marketing Management
Volume	32
Issue number	5-6
DOIs	https://doi.org/10.1080/0267257X.2016.1144326
State	Published - Mar 23 2016
Externally published	Yes

ASJC Scopus subject areas

Strategy and Management
Marketing

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10.1080/0267257X.2016.1144326

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title = "Brand marketing, big data and social innovation as future research directions for engagement",

author = "Calder, {Bobby J.} and Malthouse, {Edward C.} and Ewa Maslowska",

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AU - Malthouse, Edward C.

AU - Maslowska, Ewa

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JO - Journal of Marketing Management

JF - Journal of Marketing Management

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Brand marketing, big data and social innovation as future research directions for engagement

ASJC Scopus subject areas

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