Bottled Up or Poured Out: How Product Name Emotions Affect Appeal and Authenticity in the Market for Craft Beer

Keyphrases

• Product Name 100%
• Craft Beer 100%
• Emotional Contagion 40%
• Negatively Charged 20%
• Positively Charged 20%
• Response Process 20%
• Regression Analysis 20%
• Valence 20%
• Social Context 20%
• Response Relationship 20%
• Positive Emotions 20%
• Positive Evaluation 20%
• Consumer Evaluation 20%
• Negative Evaluation 20%
• Negative Emotionality 20%
• Beer Tourism 20%
• Contemporary Craft 20%
• Audience Evaluation 20%
• Craft Markets 20%
• Oppositional Identity 20%
• Authenticity Perception 20%

Psychology

• Emotionality 100%
• Emotional Contagion 100%
• Regression Analysis 50%

Social Sciences

• Emotions 100%
• Brand Name 100%
• USA 20%