Borgs in the Org? Organizational Decision Making and Technology

Terri L. Griffith, Gregory B Northcraft, Mark A. Fuller

Research output: Chapter in Book/Report/Conference proceedingChapter


Data warehousing and the development of the World Wide Web both augment information gathering (search) processes in individual decision making by increasing the availability of required information. Imagine, for example, that one wanted to buy new golf clubs. Thirty years ago, the cost of information gathering would likely have limited an individual's search process to geographically proximal vendors and the golf clubs they stocked. Today, a prospective purchaser can log onto the World Wide Web to find out what types of golf clubs are available anywhere; consult databases, chat rooms, and bulletin boards (e.g., to gather product information and user opinions; and compare prices across vendors around the world.

Original languageEnglish (US)
Title of host publicationThe Oxford Handbook of Organizational Decision Making
PublisherOxford University Press
ISBN (Electronic)9780191577338
ISBN (Print)9780199290468
StatePublished - Sep 2 2009


  • Chat rooms
  • Consult databases
  • Individual decision making
  • Information availability
  • Information gathering
  • World wide web

ASJC Scopus subject areas

  • Business, Management and Accounting(all)


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