Blue or red? Exploring the effect of color on cognitive task performances

Ravi P. Mehta, Rui Juliet Zhu

Research output: Contribution to journalArticlepeer-review

Original languageEnglish (US)
Pages (from-to)1045-1046
Number of pages2
JournalAdvances in Consumer Research
Volume36
StatePublished - Dec 1 2009
Externally publishedYes

ASJC Scopus subject areas

  • Applied Psychology
  • Economics and Econometrics
  • Marketing

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