Blue or red? Exploring the effect of color on cognitive task performances

Research output: Contribution to journal › Article › peer-review

Original language	English (US)
Pages (from-to)	1045-1046
Number of pages	2
Journal	Advances in Consumer Research
Volume	36
State	Published - 2009
Externally published	Yes

ASJC Scopus subject areas

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title = "Blue or red? Exploring the effect of color on cognitive task performances",

author = "Mehta, {Ravi P.} and Zhu, {Rui Juliet}",

year = "2009",

language = "English (US)",

volume = "36",

pages = "1045--1046",

journal = "Advances in Consumer Research",

issn = "0098-9258",

publisher = "Sheridan Books",

}

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AU - Mehta, Ravi P.

AU - Zhu, Rui Juliet

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JO - Advances in Consumer Research

JF - Advances in Consumer Research

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