A commentary on ‘Critical Questions for Big Data’ and the projection in the article of how ‘limited access to big data creates new digital divides’. Pressing questions are indeed proliferating around not only what the actual relationship is between data and real world user behavior but also around defining what the very practices, knowledge sets, legal and technological infrastructures, and social norms are that guide the work of big data as a field itself.

Original languageEnglish (US)
Pages (from-to)1078-1083
Number of pages6
JournalMedia, Culture and Society
Issue number7
StatePublished - Oct 11 2015


  • Facebook study
  • National Research Act
  • big data
  • data rich
  • emotion manipulation
  • ethics standards

ASJC Scopus subject areas

  • Communication
  • Sociology and Political Science


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