Beyond individualism/collectivism: New theoretical perspectives in culture-based research

Sharon Shavitt, Ana Valenzuela

Research output: Contribution to journalArticlepeer-review

Original languageEnglish (US)
Pages (from-to)470
Number of pages1
JournalAdvances in Consumer Research
Volume33
StatePublished - 2006

ASJC Scopus subject areas

  • Economics and Econometrics
  • Marketing
  • Applied Psychology

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