Abstract
Speculation has long proposed that interest in live sports programming has been fueled by the gambling market. We separate interest in outcome uncertainty from interest in the betting market and uncover that consumers are sensitive to contest outcomes relative to both the sides and totals markets.
| Original language | English (US) |
|---|---|
| Pages (from-to) | 112-116 |
| Number of pages | 5 |
| Journal | Economics Letters |
| Volume | 132 |
| DOIs | |
| State | Published - Jul 1 2015 |
Keywords
- Betting lines
- Nielsen ratings
- Outcome uncertainty
- Television viewership
ASJC Scopus subject areas
- Economics and Econometrics
- Finance