Betting lines and college football television ratings

Steven Salaga, Scott Tainsky

Research output: Contribution to journalArticlepeer-review


Speculation has long proposed that interest in live sports programming has been fueled by the gambling market. We separate interest in outcome uncertainty from interest in the betting market and uncover that consumers are sensitive to contest outcomes relative to both the sides and totals markets.

Original languageEnglish (US)
Pages (from-to)112-116
Number of pages5
JournalEconomics Letters
StatePublished - Jul 1 2015


  • Betting lines
  • Nielsen ratings
  • Outcome uncertainty
  • Television viewership

ASJC Scopus subject areas

  • Economics and Econometrics
  • Finance


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