Ben-Hur: The original blockbuster

Research output: Book/Report/Conference proceedingBook

Abstract

Ben-Hur was the first literary blockbuster to generate multiple and hugely profitable adaptations, highlighted by the 1959 film that won a record-setting 11 Oscars. More than a century before The Hunger Games and Harry Potter, and decades before Gone with the Wind and The Wonderful Wizard of Oz, General Lew Wallace's Ben-Hur was spun off into dozens of popular publications and media productions, becoming a veritable commercial brand name that earned tens of millions of dollars. Ben-Hur: The Original Blockbuster surveys the Ben-Hur phenomenon's unprecedented range and extraordinary endurance: various editions, spin-off publications, stage productions, movies, comic books, radio plays, and retail products were successfully marketed and sold from the 1880s and throughout the twentieth century. Today Ben-Hur Live is touring Europe and Asia, with a third film released in 2016. Jon Solomon's new book offers an exciting and detailed study of the Ben-Hur brand, tracking its spectacular journey from Wallace's original novel through to twenty-first century adaptations, and encompassing a wealth of previously unexplored material along the way.

Original languageEnglish (US)
PublisherEdinburgh University Press
Number of pages910
ISBN (Electronic)9781474407960
ISBN (Print)9781474407946
StatePublished - Apr 15 2016

ASJC Scopus subject areas

  • General Arts and Humanities

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