Behavior analysis of low-literate users of a viral speech-based telephone service

Haohan Wang, Agha Ali Raza, Yibin Lin, Roni Rosenfeld

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

We studied the behavior of users of a simple telephone-based voice modification and forwarding system, which has operated in Pakistan for about a year, attracting 165,000 users who interacted with the system by telephone over 636,000 times and generated very rich interaction data. Trying to cluster the users based on their activity profile, we found that they form a continuum rather than truly distinct clusters. We did discover that, with experience, users respond faster to menus (using more barge-in) and make fewer mistakes and abortive attempts. Finally we studied how users' choice of activity evolved over time, and found that with experience users show an increasing interest in message sending, become more explorative of the system's capabilities, and better adapt themselves to its constraints. Many new users seem to arrive with some preexisting knowledge of Polly's functionality, presumably through some back-channel information from their friends. Long-term users engage in lengthier calls from the start, and take a more active interest in voice modification and forwarding features.

Original languageEnglish (US)
Title of host publicationProceedings of the 4th Annual Symposium on Computing for Development, ACM DEV 2013
PublisherAssociation for Computing Machinery
ISBN (Print)9781450325585
DOIs
StatePublished - 2013
Externally publishedYes
Event4th Annual Symposium on Computing for Development, ACM DEV 2013 - Cape Town, South Africa
Duration: Dec 6 2013Dec 7 2013

Publication series

NameProceedings of the 4th Annual Symposium on Computing for Development, ACM DEV 2013

Conference

Conference4th Annual Symposium on Computing for Development, ACM DEV 2013
Country/TerritorySouth Africa
CityCape Town
Period12/6/1312/7/13

Keywords

  • Developing countries
  • Dialog systems
  • Human computer interaction
  • Human factors
  • Illiterate
  • Low literate
  • Speech interfaces
  • User behavior

ASJC Scopus subject areas

  • Software

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