Barriers to fruit and vegetable consumption among farmers' market incentive programme users in Illinois, USA

Chelsea R. Singleton, Sydney Fouché, Rucha Deshpande, Angela Odoms-Young, Corey Chatman, Connie Spreen

Research output: Contribution to journalArticlepeer-review


Objective Previous research indicates that low-income individuals often struggle to consume the recommended amount of fruits and vegetables (F&V). LINK Up Illinois is a farmers' market incentive programme that aims to increase F&V consumption among Supplemental Nutrition Assistance Program (SNAP) recipients by improving access to and affordability of locally grown foods. The present research aimed to identify barriers to F&V consumption that exist among users of the LINK Up Illinois programme.Design Cross-sectional.Setting Farmers' markets in Chicago, Springfield, Northbrook, Woodstock, Aurora and Urbana, IL.Subjects In 2016, a volunteer sample of 140 LINK Up Illinois users (mean age 42·5 years; 81·7 % female; 28·7 % African American; 44·0 % obese) completed a survey at participating farmers' markets across the state. Information on demographics, food shopping behaviours, programme satisfaction, barriers to F&V consumption and frequency of F&V consumption was collected and examined.Results Approximately 23 % of survey participants reported consuming F&V ≥3 times/d. The barriers to F&V consumption most often reported by survey participants were the cost of F&V (29·5 %), spoilage (18·6 %), knowing how to cook F&V (8·7 %) and not thinking about F&V when hungry (8·6 %). Results from multivariable-adjusted logistic regression models suggested that reporting one or more barriers was associated with reduced odds of consuming vegetables ≥3 times/d, but not fruits.Conclusions Cost, spoilage and knowledge of cooking are key barriers to F&V consumption that exist among LINK Up Illinois users. Strategies are needed to mitigate these barriers and increase F&V consumption in this population.

Original languageEnglish (US)
Pages (from-to)1345-1349
Number of pages5
JournalPublic Health Nutrition
Issue number7
StatePublished - May 1 2018


  • Barriers
  • Farmers' markets
  • Fruits and vegetables
  • Incentives
  • Supplemental Nutrition Assistance Program

ASJC Scopus subject areas

  • Medicine (miscellaneous)
  • Nutrition and Dietetics
  • Public Health, Environmental and Occupational Health

Fingerprint Dive into the research topics of 'Barriers to fruit and vegetable consumption among farmers' market incentive programme users in Illinois, USA'. Together they form a unique fingerprint.

Cite this