Awareness, Navigation, and Use of Feed Control Settings Online

Silas Hsu, Kristen Vaccaro, Yin Yue, Aimee Rickman, Karrie Karahalios

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

Control settings are abundant and have significant effects on user experiences. One example of an impactful but understudied area is feed settings. In this study, we investigated awareness, navigation, and use of feed settings. We began by creating a taxonomy of feed settings on social media and search sites. Via an online survey, we measured awareness of Facebook feed settings. An in-person interview study then investigated how people navigated to and chose to set feed settings on their own feeds. We discovered that many participants did not believe ad personalization feed settings existed. Furthermore, we discovered a misalignment in the expectation and the function of settings, especially of ad personalization settings for many participants. Despite all participants struggling to find at least one setting, participants overall wanted to use settings: 94% altered at least one setting they encountered. From these results, we discuss implications and suggest design guidelines for settings.

Original languageEnglish (US)
Title of host publicationCHI 2020 - Proceedings of the 2020 CHI Conference on Human Factors in Computing Systems
PublisherAssociation for Computing Machinery
ISBN (Electronic)9781450367080
DOIs
StatePublished - Apr 21 2020
Event2020 ACM CHI Conference on Human Factors in Computing Systems, CHI 2020 - Honolulu, United States
Duration: Apr 25 2020Apr 30 2020

Publication series

NameConference on Human Factors in Computing Systems - Proceedings

Conference

Conference2020 ACM CHI Conference on Human Factors in Computing Systems, CHI 2020
CountryUnited States
CityHonolulu
Period4/25/204/30/20

Keywords

  • control
  • feeds
  • settings
  • social media

ASJC Scopus subject areas

  • Computer Graphics and Computer-Aided Design
  • Human-Computer Interaction
  • Software

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