Automatic retargeting of web page content

Ranjitha Kumar, Juho Kim, Scott R. Klemmer

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

We present a novel technique for automatically retargeting content from one web page onto the layout of another. Web pages are decomposed into their perceptual hierarchical representations. We then use a structured-prediction algorithm to learn reasonable mappings between the perceptual trees. Using the mappings, we are able to merge the content of one page with the layout of another.

Original languageEnglish (US)
Title of host publicationProceedings of the 27th International Conference Extended Abstracts on Human Factors in Computing Systems, CHI 2009
Pages4237-4242
Number of pages6
DOIs
StatePublished - 2009
Event27th International Conference Extended Abstracts on Human Factors in Computing Systems, CHI 2009 - Boston, MA, United States
Duration: Apr 4 2009Apr 9 2009

Publication series

NameConference on Human Factors in Computing Systems - Proceedings

Other

Other27th International Conference Extended Abstracts on Human Factors in Computing Systems, CHI 2009
CountryUnited States
CityBoston, MA
Period4/4/094/9/09

Keywords

  • Automatically generated alternatives
  • Web design

ASJC Scopus subject areas

  • Software
  • Human-Computer Interaction
  • Computer Graphics and Computer-Aided Design

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  • Cite this

    Kumar, R., Kim, J., & Klemmer, S. R. (2009). Automatic retargeting of web page content. In Proceedings of the 27th International Conference Extended Abstracts on Human Factors in Computing Systems, CHI 2009 (pp. 4237-4242). (Conference on Human Factors in Computing Systems - Proceedings). https://doi.org/10.1145/1520340.1520646