The growth in number, and relative affluence, of the upper age bracket of the US population implies a steadily expanding potential market for tourism products aimed at the elderly. Francis McGuire, Associate Professor, Muzaffer Uysal and Cary McDonald, Assistant Professors, at the Department of Parks, Recreation and Tourism Management, Clemson University, consider the ways in which the tourism industry seeks to attract this market sector, and which sources of information the elderly actually use when it comes to making decisions about their holidays.
ASJC Scopus subject areas
- Tourism, Leisure and Hospitality Management
- Strategy and Management