Attention-experience disparities and the influence of idea visibility on idea integration in electronic brainstorming: A computational model

Elahe Javadi, Wai Tat Fu, Judith Gebauer

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

Despite the pervasive use of electronic media for group brainstorming, research and practice show that electronic brainstorming systems (EBSs) may have created an illusion of productivity as they seem to offer limited benefits in terms of quantity or quality of the ideas generated by individuals during brainstorming. An underpinning thesis for losses during electronic brainstorming is associated with the lack of idea integration and use. This paper introduces and computationally examines a model of idea integration that formulates the joint influence of (1) idea visibility as an electronic media feature, (2) attention to partners' ideas as a cognitive attribute, and (3) individual's experience with idea integration as a decision-making factor on idea integration in EBS. Idea visibility and attention influence the opportunity for idea integration and individual's experience influences motivation for performing idea integration. From the best of our knowledge, this study is the first that examines the interacting effects of the above three factors on idea integration, and the model provides a theoretical basis for future empirical research. Results from our computational experiments suggest that the influence of idea visibility cannot be expressed in terms of simple effects of either attention or experience. Rather, the effect of visibility on idea integration is moderated by partners' attention-experience disparities.

Original languageEnglish (US)
Title of host publicationProceedings of the 44th Annual Hawaii International Conference on System Sciences, HICSS-44 2010
DOIs
StatePublished - Mar 28 2011
Event44th Hawaii International Conference on System Sciences, HICSS-44 2010 - Koloa, Kauai, HI, United States
Duration: Jan 4 2011Jan 7 2011

Publication series

NameProceedings of the Annual Hawaii International Conference on System Sciences
ISSN (Print)1530-1605

Other

Other44th Hawaii International Conference on System Sciences, HICSS-44 2010
Country/TerritoryUnited States
CityKoloa, Kauai, HI
Period1/4/111/7/11

ASJC Scopus subject areas

  • General Engineering

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