Original language | English (US) |
---|---|
Pages (from-to) | 487-511 |
Number of pages | 25 |
Journal | International Journal of Advertising |
Volume | 32 |
Issue number | 4 |
DOIs | |
State | Published - 2013 |
Externally published | Yes |
ASJC Scopus subject areas
- Communication
- Marketing
Ewa Maslowska, Edith G. Smit, Bas van den Putte
Research output: Contribution to journal › Article › peer-review
Original language | English (US) |
---|---|
Pages (from-to) | 487-511 |
Number of pages | 25 |
Journal | International Journal of Advertising |
Volume | 32 |
Issue number | 4 |
DOIs | |
State | Published - 2013 |
Externally published | Yes |