Assessing the cross-cultural applicability of tailored advertising - A comparative study between the Netherlands and Poland

Ewa Maslowska, Edith G. Smit, Bas van den Putte

Research output: Contribution to journalArticlepeer-review

Original languageEnglish (US)
Pages (from-to)487-511
Number of pages25
JournalInternational Journal of Advertising
Issue number4
StatePublished - 2013
Externally publishedYes

ASJC Scopus subject areas

  • Communication
  • Marketing

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