@article{f75e6b5e7d05465ba693c72017553e88,
title = "{"}As Falcons, We Are One Team!{"} Launching a Grassroots Institutional Change Initiative to Promote Diversity and Inclusion Through Sport at an NCAA Division I Institution",
abstract = "Colleges and universities across the nation are grappling with issues related to diversity and inclusion on their campuses. This case study approaches diversity and inclusion efforts on college campuses from a student perspective. It outlines a grassroots initiative, developed by students and supported by student-athletes, that illustrates the powerful voice students can have in shaping institutional culture. This case study describes the success of We Are One Team, the 2017 recipient of the NCAA's Award for Diversity and Inclusion, the Association's highest award for institutional efforts for diversity and inclusion in intercollegiate athletics. Informed by institutional theory, the case study provides students with action steps toward promoting diversity and inclusion through sport and explains how We Are One Team succeeded at driving inclusive excellence on campus.",
keywords = "institutional culture, intercollegiate athletics, National Collegiate Athletic Association, social justice, student engagement",
author = "Yannick Kluch and Rentner, {Terry L.}",
note = "Funding Information: A second way to institutionalize WA1T was to build strategic bridges between the work of WA1T and academic curricular opportunities. Nick{\textquoteright}s position as a graduate student who had spent much of his time in the classroom allowed him to build relationships with faculty and staff across campus. These relationships soon allowed Nick to create curriculum—such as courses and service-learning internship opportunities—related to WA1T. For instance, starting in the third semester postlaunch, WA1T regularly offered on-campus, service-based public relations and marketing internships through the university{\textquoteright}s Department of Journalism and Public Relations. Interning undergraduate students worked on a variety of projects strengthening WA1T{\textquoteright}s recognition on campus, including a year-long photo campaign that allowed members of the campus community to share messages of acceptance and inclusion. Students in the Department of Media Production and Studies developed a series of WA1T inclusion videos shown at athletics home meets. Nick also had the opportunity to create his own service-learning course in the Department of Communication Studies, titled Rhetoric of Sport, for which he included assignments that required students to identify guest speakers and future advocacy projects for WA1T. After winning the award, WA1T was even able to offer a graduate assistantship position for WA1T, a position that was funded by the Graduate College at the university. Nick was highly aware that he was privileged to create such opportunities as a graduate student, and he frequently advised other students wanting to launch programs similar to WA1T to recruit faculty or staff who could help in implementing the program into the classroom. Publisher Copyright: {\textcopyright} 2022 North American Society for Sport Management.",
year = "2022",
month = apr,
doi = "10.1123/smej.2020-0050",
language = "English (US)",
volume = "16",
pages = "95--104",
journal = "Sport Management Education Journal",
issn = "1938-6974",
publisher = "Human Kinetics Publishers Inc.",
number = "1",
}