Articulating the Value of an Institutional Perspective in CSR Communication Research

Amy O'Connor, John C. Lammers

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

This chapter reviews the use of institutional theory as a lens through which CSR communication scholarship is conducted. The chapter summarizes the strengths of the institutional approach to CSR research and notes differences in the use of institutional theory across sub-disciplines. The chapter articulates the main principles that link institutional theory and CSR communication research: rational myths, isomorphic pressure, institutional work, institutional entrepreneurship, institutional logics, and institutional messages. The explanatory power of institutional theory in the context of CSR communication research is illuminated and recent literature is summarized. The chapter concludes with suggestions for future research and a set of discussion questions.
Original languageEnglish (US)
Title of host publicationThe Routledge Handbook of Corporate Social Responsibility Communication
EditorsAmy O'Connor
PublisherRoutledge
Pages60-72
Number of pages13
ISBN (Electronic)9781003184911
ISBN (Print)9781032019093
DOIs
StatePublished - Nov 22 2022

Publication series

NameRoutledge Handbooks in Communication Studies

ASJC Scopus subject areas

  • General Economics, Econometrics and Finance
  • General Business, Management and Accounting

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