Are we there yet? Co-producing success and failure in a "consumer-intensive" service context

Eileen Fischer, Cele C. Otnes, Brynn Winegard, Eric P.H. Li, Sarah J.S. Wilner

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish (US)
Title of host publicationExplorations in Consumer Culture Theory
EditorsJohn F Sherry, Eileen Fischer
PublisherRoutledge
Pages101-113
Number of pages13
ISBN (Print)0203886801, 9780203886809
DOIs
StatePublished - Nov 18 2008

ASJC Scopus subject areas

  • General Economics, Econometrics and Finance
  • General Business, Management and Accounting

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