Applying Social Science Research to Film Ratings: A Shift from Offensiveness to Harmful Effects

Barbara J. Wilson, Daniel Linz, Barbara Randall

Research output: Contribution to journalArticlepeer-review

Abstract

The Motion Picture Association of America (MPAA) provides ratings for the majority of commercially released films. The MPAA system is based largely on estimates of what types of film content may be offensive to most parents. We identify four assumptions that underlie the current rating system and show how these assumptions are inconsistent with social science research regarding the impact of media portrayals on young viewers. Finally, we offer an alternative scheme based on what is harmful to children rather than what is offensive to parents.

Original languageEnglish (US)
Pages (from-to)443-468
Number of pages26
JournalJournal of Broadcasting & Electronic Media
Volume34
Issue number4
DOIs
StatePublished - Sep 1990
Externally publishedYes

ASJC Scopus subject areas

  • Communication

Fingerprint Dive into the research topics of 'Applying Social Science Research to Film Ratings: A Shift from Offensiveness to Harmful Effects'. Together they form a unique fingerprint.

Cite this