Appetite for Growth

Challenges to Scale for Food and Beverage Makers in Three U.S. Cities

Greg Schrock, Marc J Doussard, Laura Wolf-Powers, Stephen Marotta, Max Eisenburger

Research output: Contribution to journalArticle

Abstract

Food and beverage (FaB) manufacturing represents a promising opportunity for small-scale “makers” and local economic development. The growth of entrepreneurial maker businesses can be understood in terms of segmentation of market demand, emergence of new intermediaries, and availability of affordable production infrastructure. Yet the ease of starting maker businesses stands in contrast with the challenges of achieving growth and scale as a manufacturer. Through semistructured interviews with 31 FaB makers in Chicago, New York City, and Portland, Oregon, the authors analyze the challenges facing maker–entrepreneurs in this sector. The authors find that the everyday character of food and the relative ubiquity of food production infrastructure helps makers get their start, but that the unique character of food inputs and distribution networks pose distinct challenges and opportunities as they grow. Economic development efforts to support FaB makers should focus on nurturing local demand, developing food-oriented intermediaries, and ensuring affordable production space.

Original languageEnglish (US)
Pages (from-to)39-50
Number of pages12
JournalEconomic Development Quarterly
Volume33
Issue number1
DOIs
StatePublished - Feb 1 2019

Fingerprint

food
economic development
infrastructure
food production
demand
segmentation
city
beverage
Food
Food and beverage
manufacturing
economics
market
Intermediaries
interview
Oregon
Segmentation
Economic development
Food production
Market demand

Keywords

  • entrepreneurship
  • food and beverage manufacturing
  • local economic development
  • maker movement

ASJC Scopus subject areas

  • Development
  • Economics and Econometrics
  • Urban Studies

Cite this

Appetite for Growth : Challenges to Scale for Food and Beverage Makers in Three U.S. Cities. / Schrock, Greg; Doussard, Marc J; Wolf-Powers, Laura; Marotta, Stephen; Eisenburger, Max.

In: Economic Development Quarterly, Vol. 33, No. 1, 01.02.2019, p. 39-50.

Research output: Contribution to journalArticle

Schrock, Greg ; Doussard, Marc J ; Wolf-Powers, Laura ; Marotta, Stephen ; Eisenburger, Max. / Appetite for Growth : Challenges to Scale for Food and Beverage Makers in Three U.S. Cities. In: Economic Development Quarterly. 2019 ; Vol. 33, No. 1. pp. 39-50.
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